Bangkok | 1950s

Bangkok - American President Lines, 1950s, by J. Clift

This striking mid-century poster captures the allure of Bangkok through a dynamic composition and bold colour palette. Framed by the beams of a traditional Thai pavilion, the artwork showcases the iconic Wat Arun temple and the vibrant Chao Phraya River. A sleek American President Lines ship dominates the scene, accompanied by traditional Thai longboats and sailboats, creating a juxtaposition of modern maritime trade and cultural heritage. The rich red-orange background evokes the warmth of the tropics, while the use of clean geometric forms reflects the design sensibilities of the 1950s.

American President Lines, a major shipping company, commissioned posters like this to promote their extensive routes across Asia during the post-war boom in international trade and travel. In the 1950s, Bangkok experienced significant modernisation while maintaining its rich cultural identity. The construction of infrastructure like the Memorial Bridge and the expansion of the port at Klong Toey boosted the city’s status as a hub for trade and tourism. This period also saw Bangkok emerging as a gateway to Southeast Asia, drawing travellers intrigued by its temples, floating markets, and exotic allure.