Bermuda - Fly Pan American, c.1950s, Designer Unknown

This poster promotes Pan American Airlines’ routes to Bermuda, featuring a scene of sleek white yachts sailing through calm blue waters. The design highlights the island’s coastal landscape with simple, clean lines, and pastel tones that suggest a tranquil and picturesque destination. The bright yellow lettering and bold typography emphasise Bermuda as a key destination for travellers in the post-war era.

Bermuda became a significant destination for international tourism during the mid-20th century, supported by airlines like Pan Am, which connected the island to the United States and beyond. Known for its distinctive pink sand beaches and British colonial architecture, Bermuda catered to the rising demand for leisure travel among affluent customers. Pan Am, often referred to as "the world’s most experienced airline," played a pivotal role in shaping global tourism during this period, using posters like this to entice travellers with promises of exotic and easily accessible destinations.