Navajo Land | 1950
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Santa Fe Railroad – Navajo Land, Arizona–New Mexico, circa 1950, by Willard Frederic Elms
This circa 1950 poster by American artist Willard Frederic Elms was commissioned by the Atchison, Topeka and Santa Fe Railway to promote tourism to the Navajo lands of Arizona and New Mexico. The artwork features a stylized depiction of Monument Valley's iconic sandstone formations bathed in warm hues of orange and red. In the foreground, a Navajo figure on horseback traverses the rugged landscape, while traditional dwellings and a flock of sheep are visible in the distance.
During the mid-20th century, the Santa Fe Railway played a pivotal role in promoting Southwestern tourism, capitalizing on the public's growing interest in Native American culture and the natural wonders of the region. Collaborating with artists like Elms, the railway produced vibrant posters that romanticized the landscape and indigenous heritage, enticing travellers to experience the "untouched" American frontier.
Willard Frederic Elms (1900–1956) was an American artist known for his commercial illustrations and contributions to travel advertising. Educated at the Art Institute of Chicago, Elms developed a distinctive style characterized by bold colours and simplified forms, aligning with the Mid-Century Modernist movement.
We've carefully remastered this print to make it available for you to enjoy. Our restoration process is detailed and precise but, because this artwork was never created digitally and no original digital file exists, some slight imperfections may remain when viewed up close, including some slightly blurred edges. To preserve its quality, we only offer it in sizes up to A2. Please do check the final product photo carefully and ensure you're happy before purchasing.
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Sizing
Our prints are available in three standard A-series sizes:
- A4 (21 x 29.7 cm / 8.3 x 11.7 in)
- A3 (29.7 x 42 cm / 11.7 x 16.5 in)
- A2 (42 x 59.4 cm / 16.5 x 23.4 in)
Your choice of materials
Premium Semi-Gloss Paper
Our premium semi-gloss paper features a subtle sheen, vibrant and consistent colour reproduction, and excellent durability with fade resistance. Ideal for prints with heavy ink coverage, it has a weight of 200gsm (80lb) and is made from ethically sourced, environmentally responsible timber.
Premium Matte Paper
Our premium matte paper offers a smooth, non-reflective, and luxurious finish with a soft touch. Its ink-absorbent nature can sometimes create a subtle, mottled effect. It has a weight of 200gsm (80lb) and is made from ethically sourced, environmentally responsible timber.
Natural Pine Frames
Our wooden poster frames are made from durable natural pine wood and come ready to hang. The frames measure 23mm thick by 12mm wide and feature art-quality, shatterproof plexiglass to ensure safe shipping (no glass). Remember to peel off the protective film before you hang!
