Salzburger Land | 1948
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Salzburger Land, circa 1948, by Walter Josef Boschan
This circa 1948 poster by Austrian artist Walter Josef Boschan promotes the Salzburger Land region as a premier winter sports destination. The artwork features a dynamic depiction of a skier gracefully descending a pristine, snow-covered slope, framed by towering alpine peaks under a clear blue sky. The composition captures the exhilaration of downhill skiing, with the skier's motion emphasized through bold lines and contrasting colours.
In the post-World War II era, Austria sought to revitalize its tourism industry, with regions like Salzburger Land highlighting their natural beauty and recreational opportunities to attract visitors. Skiing, in particular, became a focal point for winter tourism, symbolizing both a return to normalcy and an embrace of outdoor leisure activities.
Walter Josef Boschan was an Austrian artist active during the mid-20th century, known for his contributions to commercial art and poster design. While specific biographical details about Boschan are unfortunately limited, his work is recognized for its vibrant portrayal of Austria's landscapes and cultural events.
We've carefully remastered this print to make it available for you to enjoy. Our restoration process is detailed and precise but, because this artwork was never created digitally and no original digital file exists, some slight imperfections may remain when viewed up close, including some slightly blurred edges. To preserve its quality, we only offer it in sizes up to A2. Please do check the final product photo carefully and ensure you're happy before purchasing.
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Sizing
Our prints are available in three standard A-series sizes:
- A4 (21 x 29.7 cm / 8.3 x 11.7 in)
- A3 (29.7 x 42 cm / 11.7 x 16.5 in)
- A2 (42 x 59.4 cm / 16.5 x 23.4 in)
Your choice of materials
Premium Semi-Gloss Paper
Our premium semi-gloss paper features a subtle sheen, vibrant and consistent colour reproduction, and excellent durability with fade resistance. Ideal for prints with heavy ink coverage, it has a weight of 200gsm (80lb) and is made from ethically sourced, environmentally responsible timber.
Premium Matte Paper
Our premium matte paper offers a smooth, non-reflective, and luxurious finish with a soft touch. Its ink-absorbent nature can sometimes create a subtle, mottled effect. It has a weight of 200gsm (80lb) and is made from ethically sourced, environmentally responsible timber.
Natural Pine Frames
Our wooden poster frames are made from durable natural pine wood and come ready to hang. The frames measure 23mm thick by 12mm wide and feature art-quality, shatterproof plexiglass to ensure safe shipping (no glass). Remember to peel off the protective film before you hang!
