
To Austria | 1937
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To Austria, 1937, by Erich von Wunschheim
This striking travel poster presents a serene winter landscape in the Austrian Alps, with untouched snowdrifts and a clear blue sky. At the centre, a small group of skiers moves toward traditional alpine chalets, their long shadows cast over the crisp white snow. The smooth curves of the mountains contrast with the detailed rendering of the wooden lodges, while the soft colour palette enhances the peaceful atmosphere.
Produced for the National Union of Students, this poster encouraged British university students to travel to Austria for skiing, climbing, and other outdoor activities. In the 1930s, skiing was becoming an increasingly popular pastime, particularly among students and young professionals, as European rail networks made alpine resorts more accessible. Austria, with its well-established ski culture and picturesque landscapes, was a prime destination. However, the looming shadow of World War II meant that just a few years later, tourism in the region would be disrupted, and Austria itself would be annexed by Nazi Germany in 1938.
Erich von Wunschheim was an Austrian artist known for his elegant and minimalist travel posters, often commissioned to promote winter tourism in the Alps. His work typically featured clean lines, bold compositions, and a masterful use of light and shadow to evoke depth and movement.
We've carefully remastered this print to make it available for you to enjoy. Our restoration process is detailed and precise but, because this artwork was never created digitally and no original digital file exists, some slight imperfections may remain when viewed up close, including some slightly blurred edges. To preserve its quality, we only offer it in sizes up to A2. Please do check the final product photo carefully and ensure you're happy before purchasing.
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Sizing
Our prints are available in three standard A-series sizes:
- A4 (21 x 29.7 cm / 8.3 x 11.7 in)
- A3 (29.7 x 42 cm / 11.7 x 16.5 in)
- A2 (42 x 59.4 cm / 16.5 x 23.4 in)
Your choice of materials

Premium Semi-Gloss Paper
Our premium semi-gloss paper features a subtle sheen, vibrant and consistent colour reproduction, and excellent durability with fade resistance. Ideal for prints with heavy ink coverage, it has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent raw materials.

Premium Matte Paper
Our premium matte paper offers a smooth, non-reflective, and luxurious finish with a soft touch. Its ink-absorbent nature can sometimes create a subtle, mottled effect. It has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent sustainable materials.

Natural Pine Frames
Our wooden poster frames are made from durable natural pine wood and come ready to hang. The frames measure 23mm thick by 12mm wide and feature art-quality, shatterproof plexiglass to ensure safe shipping (no glass). Remember to peel off the protective film before you hang!