Unic | 1932
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Unic, 1932, by A.M. Cassandre
This 1932 poster by French artist A.M. Cassandre advertises Unic men's shoes. The design features a pair of elegant brown leather shoes, prominently displayed against a minimalist background. The shoes are positioned to showcase their craftsmanship and style, with the brand name "UNIC" and the tagline "Chaussures d'Hommes" (Men's Shoes) elegantly inscribed above.
During the early 1930s, advertising art experienced a transformation, embracing modernist principles that favoured simplicity and directness. Cassandre was at the forefront of this movement, creating works that combined artistic innovation with commercial appeal.
Adolphe Jean-Marie Mouron, known professionally as A.M. Cassandre, was born on January 24, 1901, in Kharkiv, Ukraine, to French parents. He moved to Paris in 1915 and studied at the École des Beaux-Arts and the Académie Julian. Cassandre gained prominence in the 1920s and 1930s for his innovative poster designs, which blended elements of Cubism and Surrealism. Beyond his poster work, he co-founded the advertising agency Alliance Graphique and designed notable typefaces, including Bifur in 1929 and Peignot in 1937.
We've carefully remastered this print to make it available for you to enjoy. Our restoration process is detailed and precise but, because this artwork was never created digitally and no original digital file exists, some slight imperfections may remain when viewed up close, including some slightly blurred edges. To preserve its quality, we only offer it in sizes up to A2. Please do check the final product photo carefully and ensure you're happy before purchasing.
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Sizing
Our prints are available in three standard A-series sizes:
- A4 (21 x 29.7 cm / 8.3 x 11.7 in)
- A3 (29.7 x 42 cm / 11.7 x 16.5 in)
- A2 (42 x 59.4 cm / 16.5 x 23.4 in)
Your choice of materials
Premium Semi-Gloss Paper
Our premium semi-gloss paper features a subtle sheen, vibrant and consistent colour reproduction, and excellent durability with fade resistance. Ideal for prints with heavy ink coverage, it has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent raw materials.
Premium Matte Paper
Our premium matte paper offers a smooth, non-reflective, and luxurious finish with a soft touch. Its ink-absorbent nature can sometimes create a subtle, mottled effect. It has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent sustainable materials.
Natural Pine Frames
Our wooden poster frames are made from durable natural pine wood and come ready to hang. The frames measure 23mm thick by 12mm wide and feature art-quality, shatterproof plexiglass to ensure safe shipping (no glass). Remember to peel off the protective film before you hang!
