Zimmerli Tricots | 1943
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Zimmerli Tricots, 1943, by Viktor Rutz
This 1943 poster by Swiss artist Viktor Rutz was created to advertise Zimmerli Tricots, a renowned Swiss knitwear brand. The artwork features a stylized depiction of a flamingo, elegantly poised against a muted background. Draped over the flamingo's beak is a finely knitted garment. The composition employs soft pastel hues, with the flamingo rendered in shades of pink and white, while the garment adds a subtle contrast. The brand name "Zimmerli Tricots" is prominently displayed.
During the early 1940s, Switzerland maintained a position of neutrality amidst the global turmoil of World War II. In this context, domestic industries, including textile manufacturers like Zimmerli, continued to operate and sought to uphold a sense of normalcy and luxury. Advertising campaigns from this period often emphasized quality and tradition, appealing to consumers' desire for comfort and reliability.
Viktor Rutz (1913–2008) was a prolific Swiss painter, illustrator, and graphic designer. Born in Straubenzell, his family relocated to Zurich in 1915, where he later trained as a fashion and department store catalogue illustrator. Between 1931 and 1945, Rutz designed approximately 200 posters, earning international recognition for his realistic style and effective use of colour and light. His work spanned various industries, including fashion, food, and travel.
We've carefully remastered this print to make it available for you to enjoy. Our restoration process is detailed and precise but, because this artwork was never created digitally and no original digital file exists, some slight imperfections may remain when viewed up close, including some slightly blurred edges. To preserve its quality, we only offer it in sizes up to A2. Please do check the final product photo carefully and ensure you're happy before purchasing.
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Sizing
Our prints are available in three standard A-series sizes:
- A4 (21 x 29.7 cm / 8.3 x 11.7 in)
- A3 (29.7 x 42 cm / 11.7 x 16.5 in)
- A2 (42 x 59.4 cm / 16.5 x 23.4 in)
Your choice of materials
Premium Semi-Gloss Paper
Our premium semi-gloss paper features a subtle sheen, vibrant and consistent colour reproduction, and excellent durability with fade resistance. Ideal for prints with heavy ink coverage, it has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent raw materials.
Premium Matte Paper
Our premium matte paper offers a smooth, non-reflective, and luxurious finish with a soft touch. Its ink-absorbent nature can sometimes create a subtle, mottled effect. It has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent sustainable materials.
Natural Pine Frames
Our wooden poster frames are made from durable natural pine wood and come ready to hang. The frames measure 23mm thick by 12mm wide and feature art-quality, shatterproof plexiglass to ensure safe shipping (no glass). Remember to peel off the protective film before you hang!
