Venezia Lido | 1930

Venezia Lido, 1930, by Marcello Dudovich and Marcello Nizzoli

This 1930 poster, collaboratively designed by Italian artists Marcello Dudovich and Marcello Nizzoli, promotes the Venice Lido. The artwork features a stylish woman in a fashionable bathing suit, standing gracefully against the backdrop of Venice's iconic architecture, including the prominent St. Mark's Campanile. The composition employs bold, flat colours and clean lines, characteristic of the Art Deco style.

During the early 20th century, the Venice Lido emerged as a fashionable resort, attracting tourists with its luxurious hotels and pristine beaches. This poster was part of a broader effort by the Ente Nazionale Industrie Turistiche (ENIT) and the Italian State Railway to promote domestic tourism, showcasing the Lido as a glamorous destination accessible by train and ferry.

Marcello Dudovich (1878–1962) was a pioneering Italian painter and illustrator. Born in Trieste, he worked extensively in Milan, creating iconic advertisements for brands like Campari, Pirelli, and La Rinascente. His vibrant use of colour and elegant compositions significantly influenced Italian visual culture in the early 20th century. Marcello Nizzoli (1887–1969), also an Italian artist and designer, began his career in graphic design, producing posters for companies such as Campari. Later, he became a prominent industrial designer, notably serving as the chief designer for Olivetti, where he created the iconic Lettera 22 typewriter.