
Bally | 1924
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200gsm (80lb) Paper Stock | Choice of Matte or Semi-Gloss Finish
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Bally, 1924, by Emil Cardinaux
This stylish poster by Emil Cardinaux advertises Bally sports shoes with a vivid composition featuring three elegantly dressed figures seated against a bright blue backdrop. The individuals, clad in sporty yet refined attire, embody the active lifestyle and sophistication associated with the Bally brand. The bold red lettering of "Bally" at the bottom anchors the design, drawing attention to the product's name while complementing the harmonious colour palette.
Emil Cardinaux, a pioneer of modern Swiss poster art, was renowned for his clean, expressive style and masterful use of colour. Created in 1924, this poster reflects the interwar period's burgeoning interest in leisure and outdoor activities, where functional yet fashionable clothing and accessories became essential. Bally, a Swiss footwear company, capitalised on this trend with high-quality designs, and Cardinaux's elegant advertisement perfectly captured the aspirational ethos of the era.
We've carefully remastered this print to make it available for you to enjoy. Our restoration process is detailed and precise but, because this artwork was never created digitally and no original digital file exists, some slight imperfections may remain when viewed up close, including some slightly blurred edges. To preserve its quality, we only offer it in sizes up to A2. Please do check the final product photo carefully and ensure you're happy before purchasing.
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Returns
We’re a small business, and every item is printed just for you. Because of this, we’re unable to accept returns if you change your mind or if the address provided at checkout was incorrect.
If your order doesn’t arrive, arrives damaged, or you receive the wrong item, we’ll make it right by offering a refund or replacement.
You can read our full Refund Policy here.
Sizing
Our prints are available in three standard A-series sizes:
- A4 (21 x 29.7 cm / 8.3 x 11.7 in)
- A3 (29.7 x 42 cm / 11.7 x 16.5 in)
- A2 (42 x 59.4 cm / 16.5 x 23.4 in)
Your choice of materials

Premium Semi-Gloss Paper
Our premium semi-gloss paper features a subtle sheen, vibrant and consistent colour reproduction, and excellent durability with fade resistance. Ideal for prints with heavy ink coverage, it has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent raw materials.

Premium Matte Paper
Our premium matte paper offers a smooth, non-reflective, and luxurious finish with a soft touch. Its ink-absorbent nature can sometimes create a subtle, mottled effect. It has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent sustainable materials.

Natural Pine Frames
Our wooden poster frames are made from durable natural pine wood and come ready to hang. The frames measure 23mm thick by 12mm wide and feature art-quality, shatterproof plexiglass to ensure safe shipping (no glass). Remember to peel off the protective film before you hang!