Chamonix-Mont-Blanc, by Tairraz, published by E. Desfosses-Neogravure, Paris

This vintage travel poster, likely from the 1950s or 1960s, showcases a stunning black-and-white photograph of the Mont Blanc massif towering above the Chamonix valley. A solitary skier stands in the foreground, gazing out over the dramatic peaks. The crisp monochrome tones highlight the rugged textures of the snow-covered mountains.

The photograph is attributed to the Tairraz family, celebrated pioneers of mountain photography in Chamonix. Beginning with Joseph Tairraz in the mid-19th century, the family’s work has documented the evolution of mountaineering and the stunning landscapes of the French Alps. This poster was originally published by E. Desfosses-Neogravure, a renowned Parisian printing house known for its contributions to mid-20th-century tourism promotion.