Reklame Schau | 1929
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Reklame Schau, 1929, by Lucian Bernhard and Fritz Rosen
This 1929 poster for Reklame Schau (Advertising Show) in Berlin combines bold geometric forms and contrasting colours to create an arresting visual. Designed by Lucian Bernhard and Fritz Rosen, the image features a split face in vibrant orange and blue, with simplified details that emphasise eye, ear, and hand, symbolising the senses engaged in advertising. The design is underscored by strong sans-serif typography in black, reflecting the modernist aesthetic of the time.
Lucian Bernhard, a pioneer of the Sachplakat (object poster) style, revolutionised graphic design with minimalistic and product-focused layouts. Fritz Rosen, a contemporary of Bernhard, brought his skill in impactful graphic communication to the collaboration. The Reklame Schau exhibition, held in Berlin from August to September 1929, showcased the latest in advertising techniques and trends at a time when Germany was a hub of cultural and creative experimentation. The show mirrored the rapid growth of visual advertising in urban environments.
We've carefully remastered this print to make it available for you to enjoy. Our restoration process is detailed and precise but, because this artwork was never created digitally and no original digital file exists, some slight imperfections may remain when viewed up close, including some slightly blurred edges. To preserve its quality, we only offer it in sizes up to A2. Please do check the final product photo carefully and ensure you're happy before purchasing.
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Sizing
Our prints are available in three standard A-series sizes:
- A4 (21 x 29.7 cm / 8.3 x 11.7 in)
- A3 (29.7 x 42 cm / 11.7 x 16.5 in)
- A2 (42 x 59.4 cm / 16.5 x 23.4 in)
Your choice of materials
Premium Semi-Gloss Paper
Our premium semi-gloss paper features a subtle sheen, vibrant and consistent colour reproduction, and excellent durability with fade resistance. Ideal for prints with heavy ink coverage, it has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent raw materials.
Premium Matte Paper
Our premium matte paper offers a smooth, non-reflective, and luxurious finish with a soft touch. Its ink-absorbent nature can sometimes create a subtle, mottled effect. It has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent sustainable materials.
Natural Pine Frames
Our wooden poster frames are made from durable natural pine wood and come ready to hang. The frames measure 23mm thick by 12mm wide and feature art-quality, shatterproof plexiglass to ensure safe shipping (no glass). Remember to peel off the protective film before you hang!
