Ride Ahead with the Household Cavalry | 1949
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Ride Ahead with the Household Cavalry, 1949, by Abram Games
This 1949 recruitment poster by British graphic designer Abram Games features two stylised Household Cavalry troopers on horseback, advancing diagonally with red and white pennants. The figures are rendered in bold, simplified forms, with their faces and horses in black shadows, and white-gloved hands silhouetted. The blurred red and white plumes on their helmets convey speed and movement. The text below, "Ride Ahead with the Household Cavalry," is presented in red, white, and blue letters.
Abram Games was a prominent British graphic designer known for his modernist style and impactful imagery. During World War II, he served as the Official War Poster Artist, creating compelling designs to support the war effort. His work is characterised by its clarity, directness, and use of innovative techniques. The Household Cavalry, comprising the Life Guards and the Blues and Royals, is the oldest and most senior regiment in the British Army. Renowned for their ceremonial duties, including the Changing of the Guard, they also serve as an operational unit, demonstrating versatility and excellence.
We've carefully remastered this print to make it available for you to enjoy. Our restoration process is detailed and precise but, because this artwork was never created digitally and no original digital file exists, some slight imperfections may remain when viewed up close, including some slightly blurred edges. To preserve its quality, we only offer it in sizes up to A2. Please do check the final product photo carefully and ensure you're happy before purchasing.
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Sizing
Our prints are available in three standard A-series sizes:
- A4 (21 x 29.7 cm / 8.3 x 11.7 in)
- A3 (29.7 x 42 cm / 11.7 x 16.5 in)
- A2 (42 x 59.4 cm / 16.5 x 23.4 in)
Your choice of materials
Premium Semi-Gloss Paper
Our premium semi-gloss paper features a subtle sheen, vibrant and consistent colour reproduction, and excellent durability with fade resistance. Ideal for prints with heavy ink coverage, it has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent raw materials.
Premium Matte Paper
Our premium matte paper offers a smooth, non-reflective, and luxurious finish with a soft touch. Its ink-absorbent nature can sometimes create a subtle, mottled effect. It has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent sustainable materials.
Natural Pine Frames
Our wooden poster frames are made from durable natural pine wood and come ready to hang. The frames measure 23mm thick by 12mm wide and feature art-quality, shatterproof plexiglass to ensure safe shipping (no glass). Remember to peel off the protective film before you hang!
