Rural Electrification Administration | 1939
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Rural Electrification Administration, 1939, by Lester Beall
This 1939 poster by Lester Beall was created to promote the United States Rural Electrification Administration (REA), a New Deal program aimed at bringing electricity to rural communities. Beall’s design utilises bold modernist techniques, blending photographic realism with abstract graphic elements. The poster features a black-and-white photograph of smiling rural folk framed by stark red and white horizontal stripes resembling the American flag, set against a vibrant blue background.
Lester Beall (1903–1969) was a pioneering American graphic designer renowned for merging European modernist styles with American advertising and public service design. His work for the REA aimed to visually convey the transformative impact of electricity on rural life, making modern conveniences accessible to isolated communities. Launched during the Great Depression, the REA symbolised innovation and hope, providing power to millions and significantly improving agricultural productivity and living standards across the United States.
We've carefully remastered this print to make it available for you to enjoy. Our restoration process is detailed and precise but, because this artwork was never created digitally and no original digital file exists, some slight imperfections may remain when viewed up close, including some slightly blurred edges. To preserve its quality, we only offer it in sizes up to A2. Please do check the final product photo carefully and ensure you're happy before purchasing.
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Sizing
Our prints are available in three standard A-series sizes:
- A4 (21 x 29.7 cm / 8.3 x 11.7 in)
- A3 (29.7 x 42 cm / 11.7 x 16.5 in)
- A2 (42 x 59.4 cm / 16.5 x 23.4 in)
Your choice of materials
Premium Semi-Gloss Paper
Our premium semi-gloss paper features a subtle sheen, vibrant and consistent colour reproduction, and excellent durability with fade resistance. Ideal for prints with heavy ink coverage, it has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent raw materials.
Premium Matte Paper
Our premium matte paper offers a smooth, non-reflective, and luxurious finish with a soft touch. Its ink-absorbent nature can sometimes create a subtle, mottled effect. It has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent sustainable materials.
Natural Pine Frames
Our wooden poster frames are made from durable natural pine wood and come ready to hang. The frames measure 23mm thick by 12mm wide and feature art-quality, shatterproof plexiglass to ensure safe shipping (no glass). Remember to peel off the protective film before you hang!
