Wintersports in Austria | 1950s
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Wintersports in Austria, c.1950s, by Paul Aigner
This captivating vintage poster showcases a joyful young woman in a vibrant yellow ski jacket and wool gloves, her hand shielding her eyes from the bright sun as she gazes across a breathtaking Alpine landscape. Behind her, a cable car transports skiers across the snowy mountains, while the deep blue sky provides a striking contrast to the pristine white snow. The bold blue typography at the bottom declares "AUSTRIA" in capital letters, with "Wintersports in" elegantly scripted above it.
The poster was created during the post-World War II tourism revival in Austria, likely in the early 1950s, when the country was actively promoting itself as a premier winter sports destination. This period marked a significant recovery for Austrian tourism, which had been severely impacted by the war. Artist Paul Aigner (1909-1984) was commissioned by Österreichische Verkehrswerbung Wien (Austrian Tourism Promotion Vienna) to create promotional materials that would attract international visitors to Austria's famous ski resorts. His distinctive artistic style, which combined realistic portraiture with vibrant colours and dynamic compositions, helped establish Austria's image as a modern, accessible winter sports paradise during this crucial rebuilding period.
Paul Aigner was a significant figure in Austrian commercial art during the mid-20th century. After being released from captivity in 1947 following World War II, he worked extensively for the Austrian tourism industry, creating numerous iconic posters including this celebrated "Winter sports in Austria" series. His work was often criticized by the Austrian arts establishment for its realistic, modernized style that resembled American commercial graphics, but the Austrian and German public embraced his designs enthusiastically. Aigner's forward-thinking approach to graphic design earned him a commercial arts award from Austrian president Karl Renner. The poster was printed by Bruder Rosenbaum in Vienna, a notable printing company of the era.
We've carefully remastered this print to make it available for you to enjoy. Our restoration process is detailed and precise but, because this artwork was never created digitally and no original digital file exists, some slight imperfections may remain when viewed up close, including some slightly blurred edges. To preserve its quality, we only offer it in sizes up to A2. Please do check the final product photo carefully and ensure you're happy before purchasing.
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Sizing
Our prints are available in three standard A-series sizes:
- A4 (21 x 29.7 cm / 8.3 x 11.7 in)
- A3 (29.7 x 42 cm / 11.7 x 16.5 in)
- A2 (42 x 59.4 cm / 16.5 x 23.4 in)
Your choice of materials
Premium Semi-Gloss Paper
Our premium semi-gloss paper features a subtle sheen, vibrant and consistent colour reproduction, and excellent durability with fade resistance. Ideal for prints with heavy ink coverage, it has a weight of 200gsm (80lb) and is made from ethically sourced, environmentally responsible timber.
Premium Matte Paper
Our premium matte paper offers a smooth, non-reflective, and luxurious finish with a soft touch. Its ink-absorbent nature can sometimes create a subtle, mottled effect. It has a weight of 200gsm (80lb) and is made from ethically sourced, environmentally responsible timber.
Natural Pine Frames
Our wooden poster frames are made from durable natural pine wood and come ready to hang. The frames measure 23mm thick by 12mm wide and feature art-quality, shatterproof plexiglass to ensure safe shipping (no glass). Remember to peel off the protective film before you hang!
