Engagez-vous | 1916
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Engagez-vous dans les Troupes de la Métropole, 1916, by Roger de Valerio
This striking French recruitment poster features a bold composition of a large blue military tank, viewed from below, with a commanding officer atop saluting. In the foreground, a silhouetted figure, possibly a new recruit or another officer, returns the salute. The background is a gradient of yellow, creating contrast with the blue tones of the tank. At the bottom, an official message from the French Ministry of War invites young men to enlist in the metropolitan troops, directing them to gendarmerie brigades, recruitment offices, or their nearest regiment.
Produced during World War I, this poster reflects France’s urgent need for soldiers to reinforce its army in a prolonged conflict. By 1916, the war had reached a critical phase, with the battles of Verdun and the Somme demanding vast military resources. Recruitment posters like this were designed to appeal to national pride and duty, using strong visual symbolism to emphasize strength and modern warfare. Tanks had only recently been introduced to the battlefield, making their appearance in propaganda a powerful statement of technological advancement.
Roger de Valerio (1896–1951) was a prolific French poster artist, known for his dynamic and modernist approach to commercial and propaganda design. As an art director for the printer Devambez, he produced numerous posters for a variety of industries, including tourism, entertainment, and war efforts. His work is characterized by bold typography, simplified forms, and a keen sense of movement.
We've carefully remastered this print to make it available for you to enjoy. Our restoration process is detailed and precise but, because this artwork was never created digitally and no original digital file exists, some slight imperfections may remain when viewed up close, including some slightly blurred edges. To preserve its quality, we only offer it in sizes up to A2. Please do check the final product photo carefully and ensure you're happy before purchasing.
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Sizing
Our prints are available in three standard A-series sizes:
- A4 (21 x 29.7 cm / 8.3 x 11.7 in)
- A3 (29.7 x 42 cm / 11.7 x 16.5 in)
- A2 (42 x 59.4 cm / 16.5 x 23.4 in)
Your choice of materials
Premium Semi-Gloss Paper
Our premium semi-gloss paper features a subtle sheen, vibrant and consistent colour reproduction, and excellent durability with fade resistance. Ideal for prints with heavy ink coverage, it has a weight of 200gsm (80lb) and is made from ethically sourced, environmentally responsible timber.
Premium Matte Paper
Our premium matte paper offers a smooth, non-reflective, and luxurious finish with a soft touch. Its ink-absorbent nature can sometimes create a subtle, mottled effect. It has a weight of 200gsm (80lb) and is made from ethically sourced, environmentally responsible timber.
Natural Pine Frames
Our wooden poster frames are made from durable natural pine wood and come ready to hang. The frames measure 23mm thick by 12mm wide and feature art-quality, shatterproof plexiglass to ensure safe shipping (no glass). Remember to peel off the protective film before you hang!
