
Arosa | 1915
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Arosa, 1915, by Emil Cardinaux
This Swiss travel poster by Emil Cardinaux presents a stunning view of the alpine resort town of Arosa, set against the dramatic peaks of the Swiss Alps. The composition is dominated by towering, golden-lit mountains, their snow-covered slopes contrasting with the deep blue sky. Below, a picturesque valley dotted with chalets and evergreen trees extends into the foreground, evoking a sense of tranquillity and isolation.
Arosa, situated in the canton of Graubünden, was rapidly developing into a premier tourist destination in the early 20th century, known for its fresh air, winter sports, and summer retreats. This poster was commissioned to promote travel to the region, particularly following the opening of the Chur-Arosa railway in 1914, which made the remote mountain town more accessible.
Emil Cardinaux (1877–1936) was a Swiss painter and graphic artist regarded as a pioneer of modern Swiss poster design. Trained in Munich under Franz von Stuck, he developed a distinctive style that combined elements of Japanese woodblock prints and German Jugendstil. His 1908 Matterhorn poster is considered one of the first great Swiss travel posters, setting the tone for an entire genre. Over his career, he produced more than 130 posters, many featuring Swiss landscapes, ski resorts, and railway destinations.
We've carefully remastered this print to make it available for you to enjoy. Our restoration process is detailed and precise but, because this artwork was never created digitally and no original digital file exists, some slight imperfections may remain when viewed up close, including some slightly blurred edges. To preserve its quality, we only offer it in sizes up to A2. Please do check the final product photo carefully and ensure you're happy before purchasing.
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Sizing
Our prints are available in three standard A-series sizes:
- A4 (21 x 29.7 cm / 8.3 x 11.7 in)
- A3 (29.7 x 42 cm / 11.7 x 16.5 in)
- A2 (42 x 59.4 cm / 16.5 x 23.4 in)
Your choice of materials

Premium Semi-Gloss Paper
Our premium semi-gloss paper features a subtle sheen, vibrant and consistent colour reproduction, and excellent durability with fade resistance. Ideal for prints with heavy ink coverage, it has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent raw materials.

Premium Matte Paper
Our premium matte paper offers a smooth, non-reflective, and luxurious finish with a soft touch. Its ink-absorbent nature can sometimes create a subtle, mottled effect. It has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent sustainable materials.

Natural Pine Frames
Our wooden poster frames are made from durable natural pine wood and come ready to hang. The frames measure 23mm thick by 12mm wide and feature art-quality, shatterproof plexiglass to ensure safe shipping (no glass). Remember to peel off the protective film before you hang!