Davos, 1905, by Walther Koch (1875–1915)

This poster captures the serene winter landscape of Davos, a renowned alpine destination in Switzerland. Framed by a snow-laden tree in the foreground, the composition opens onto a tranquil scene of snowy mountains reflecting sunlight under a pale green sky. The central feature is the frozen lake nestled amid the valley, with soft pastel tones and crisp contrasts emphasising the pristine beauty of the Swiss Alps. The design utilises flat colours and stylised forms.

Swiss artist Walther Koch was active during the early 20th century. His work for Davos reflects the rise of the alpine health resort industry, as Davos gained international prominence for its clean mountain air and therapeutic benefits, attracting visitors from across Europe. The poster exemplifies the Art Nouveau aesthetic prevalent in early 1900s advertising, with its decorative lettering and emphasis on nature’s beauty.