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Festa Della Neve Ovada | 1938

Regular price £45.00

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Festa Della Neve Ovada, 1938, by Michele Ortino

This vibrant poster captures a dynamic group of musicians and singers performing. The composition focuses on figures holding a guitar, an accordion, and a ski, all set against a bold blue-and-black background with white accents. The angular style and strong contrasts reflect the energy of the event, with figures rendered in simplified geometric forms. The title "Festa Della Neve" is emblazoned across the top in sharp, electrified lettering.

Created for the "Festa Della Neve" (Snow Festival) in Ovada, this poster was commissioned by the P.N.F. (National Fascist Party) to promote winter excursions and communal activities as part of Italy's cultural campaigns during the 1930s. These events aimed to foster national pride and social cohesion through outdoor recreation. Michele Ortino's work reflects the propaganda style of the era, characterised by its strong typography, heroic imagery, and bold use of colour. While little is documented about Ortino, this piece showcases the intersection of graphic design and politics in pre-World War II Italy.

We've carefully remastered this print to make it available for you to enjoy. Our restoration process is detailed and precise but, because this artwork was never created digitally and no original digital file exists, some slight imperfections may remain when viewed up close, including some slightly blurred edges. To preserve its quality, we only offer it in sizes up to A2. Please do check the final product photo carefully and ensure you're happy before purchasing.

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We’re a small business, and every item is printed just for you. Because of this, we’re unable to accept returns if you change your mind or if the address provided at checkout was incorrect.

If your order doesn’t arrive, arrives damaged, or you receive the wrong item, we’ll make it right by offering a refund or replacement.

You can read our full Refund Policy here.

Sizing

Our prints are available in three standard A-series sizes:

  • A4 (21 x 29.7 cm / 8.3 x 11.7 in)
  • A3 (29.7 x 42 cm / 11.7 x 16.5 in)
  • A2 (42 x 59.4 cm / 16.5 x 23.4 in)

Behind the art

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Ovada

Nestled in the Piedmont region of northern Italy, Ovada is a historic town known for its scenic beauty, rich traditions, and deep-rooted cultural heritage. Located at the confluence of the Orba River and the Stura di Ovada, the town has long been a hub for trade and craftsmanship. Ovada is particularly famous for its Dolcetto di Ovada Superiore wine, a prestigious red made from locally grown grapes, and for being the birthplace of St. Paul of the Cross, founder of the Passionist Order. Amidst this picturesque setting, Ovada hosted the Festa della Neve in 1938, a winter festival that celebrated music, sport, and public entertainment. Public celebrations like this were frequently used by Mussolini’s regime to reinforce nationalist pride, promote unity, and strengthen state-controlled cultural identity.

Your choice of materials

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Premium Semi-Gloss Paper

Our premium semi-gloss paper features a subtle sheen, vibrant and consistent colour reproduction, and excellent durability with fade resistance. Ideal for prints with heavy ink coverage, it has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent raw materials.

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Premium Matte Paper

Our premium matte paper offers a smooth, non-reflective, and luxurious finish with a soft touch. Its ink-absorbent nature can sometimes create a subtle, mottled effect. It has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent sustainable materials.

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Natural Pine Frames

Our wooden poster frames are made from durable natural pine wood and come ready to hang. The frames measure 23mm thick by 12mm wide and feature art-quality, shatterproof plexiglass to ensure safe shipping (no glass). Remember to peel off the protective film before you hang!

Our mission

We find rare, forgotten art, restore it, and share it with the world - celebrating artists and helping their legacy live on.

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