Newfoundland | 1940s

Newfoundland, circa 1949, Artist Unknown

This vintage travel poster showcases a picturesque scene of Newfoundland's coastal charm. In the foreground, traditional wooden fishing boats are moored along a rustic dock, with fishing nets and gear subtly depicted, highlighting the island's rich maritime heritage. The background features quaint seaside cottages nestled against rolling hills, under a clear, expansive sky. The bold, inviting text reads "NEWFOUNDLAND: CANADA'S NEW-FUN-LAND."

Produced around 1949, this poster reflects Newfoundland's recent transition from a British colony to a Canadian province in 1949. The imagery emphasizes the island's fishing industry, which has been central to its economy and culture for centuries. The slogan "Canada's New-Fun-Land" cleverly plays on the province's name. During this period, tourism campaigns aimed to attract visitors to explore Newfoundland's unique landscapes and vibrant communities, contributing to its integration into Canada's national identity.​

The artist behind this work unfortunately remains unidentified, a common occurrence with many promotional posters from that era. Often, these artworks were commissioned anonymously by government agencies or travel companies, focusing on the destination rather than individual recognition. Despite the lack of attribution, the poster's design effectively captures the allure of Newfoundland, using vibrant colours and composition to entice potential visitors.