St. Moritz | 1930s
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St. Moritz, circa 1930s, by Walter Herdeg
The poster "St. Moritz" by Walter Herdeg prominently features a woman on a diving board, her arms raised triumphantly, basking in the rays of a radiant sun with a smiling face. Above her, a bold red flag with "St. Moritz" written in dynamic script flutters in the breeze. The composition celebrates the vitality and glamour of St. Moritz as a luxury destination, set against a backdrop of golden rays emanating from the sun. The bold and vibrant style is emblematic of the golden age of travel posters.
This work is likely from the 1930s or early 1940s, aligning with Herdeg's active years as a graphic designer and the heyday of Swiss tourism promotion. St. Moritz, located in the Engadin valley, is celebrated as the birthplace of Alpine winter tourism, attracting visitors with its mineral springs and as a luxury destination for winter sports enthusiasts.
We've carefully remastered this print to make it available for you to enjoy. Our restoration process is detailed and precise but, because this artwork was never created digitally and no original digital file exists, some slight imperfections may remain when viewed up close, including some slightly blurred edges. To preserve its quality, we only offer it in sizes up to A2. Please do check the final product photo carefully and ensure you're happy before purchasing.
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Sizing
Our prints are available in three standard A-series sizes:
- A4 (21 x 29.7 cm / 8.3 x 11.7 in)
- A3 (29.7 x 42 cm / 11.7 x 16.5 in)
- A2 (42 x 59.4 cm / 16.5 x 23.4 in)
Your choice of materials
Premium Semi-Gloss Paper
Our premium semi-gloss paper features a subtle sheen, vibrant and consistent colour reproduction, and excellent durability with fade resistance. Ideal for prints with heavy ink coverage, it has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent raw materials.
Premium Matte Paper
Our premium matte paper offers a smooth, non-reflective, and luxurious finish with a soft touch. Its ink-absorbent nature can sometimes create a subtle, mottled effect. It has a weight of 200gsm (80lb) and is made from FSC-certified or equivalent sustainable materials.
Natural Pine Frames
Our wooden poster frames are made from durable natural pine wood and come ready to hang. The frames measure 23mm thick by 12mm wide and feature art-quality, shatterproof plexiglass to ensure safe shipping (no glass). Remember to peel off the protective film before you hang!
